Thursday, 10 April 2014

Different Ideas

Final Project

For the final project we have decided that we are going to make an advert for a popular cosmetic brand which is either for make up or a spot cream. The target audience we are going to aim it at is mainly girls who wear make up or just want to get rid of that annoying spot.
Overt the past projects we have done I have always been producer where I have been in charge of organising the paper work and also the whole production where I have sorted the paperwork out and also casting. We have a range of different resources we can use for this where we have lighting equipment and different gels so we can change the colours of the lighting, different cameras and also the track and dolly so we can have interesting shots and also we can move with the person if they are walking.

Ideas for what we are going to do...
So we have decided that we are going to make an advert aimed at girls who wear make up or just want to get rid of that annoy spot. We have decided to create an advert because it is short and easy to make, we have also decided to base it on a make up brand or a spot cream because all girls love to wear make up even if its nail varnish, mascara all girls love it, we have also decided to do a spot cream if we don't go with the make up idea, everyone hates having that annoying spot on your face so it could be a good idea to do a spot cream advert to show how good that spot removal cream is.




Makeup brands we might do:





























Spot remover brands:

































Ideas!

My first idea is:
It is going to be based on a spot brand, maybe 'Clean & Clear' or 'Freederm'. At the start a girl in waking up in the morning and she looks in the mirror to find a huge red spot on her face! you can see her trying to use everything she can to get rid of that spot, until she finds the spot cream, she applies it on the spot and bam the spot has disappeared! You can now see the girl looking happy and much more refreshed now that her spot has gone!

My Second Idea:
It will be a lipstick advert for a makeup company like 'Maybelline' or 'MAC'. At the start of the advert you will see a girl all dressed up as if she is ready to go out to a party or something, it will be set in black and white, so there will  be no colour at all. She is in her bedroom, just ready to leave and then she finds lipstick, she applies it to add the wow factor to her outfit! When she applies the lipstick there will be a close up of her applying it, and when she is putting it on colour will show, like there is a splash of colour coming in, and then when the camera zooms out the room will be colourful, she will then open the door and walk out the room, and then you see her in a party all happy with her friends.

My third idea:
It will be a mascara advert , I haven't really got an idea for this but I put some notes down so I could think of one. There will be close up's of the mascara being applied, we could have a before and after for example, The girls eyes without makeup and then after the makeup has been put on to show how effective it looks. We could even have a black and white theme, so there will be a white background, and then the girl will be in a black dress, so then you can maybe see the mascara more clearer.


Tuesday, 8 April 2014

Research

Makeup
  • Makeup has been used since the Egyptian times, where they had skin creams made out of beeswax, Olive oil and rosewater.
  • They also used soot to darken the eyes, herbs and fruits were used to colour the face.
In modern days make up has been used by mainly women but many males are now using them, mostly concealer.






  • Flapper style influenced the cosmetics of the 1920's where they had dark eyes, red lipstick, red nail polish and also the suntan. The eyebrow pencil was also a popular cosmetic in the 1920's.










  • In the 1960's and 70's women in the western world decided to go without any cosmetics. Cosmetics in the 1970's were split in to a 'natural look' for day and then a more sexualised image for the evening.
  • Roll on deodorant was made in 1952 and aerosol-deodorant in 1965.







  • In the 20th century, makeup has become very fashionable in the US and also Europe, where they were mostly used by makeup artists for the ballet and Hollywood films.