Rimmel London

• The makeup brand we are going to do our advert on is Rimmel London.

• It was founded by Eugene Rimmel in 1934, in Regent street, London, England.
• He was born in France in 1920, where his father was a french perfumer, his father accepted an invitation to manage a perfumery in London, they then moved there.
• In 1934, Eugene created his own perfumery called 'The House Of Rimmel, in the same year father and son both created their first cosmetic products.
• By the age of 24 Eugene became a talented perfumer and cosmetic developer. 
• Observed by many beauty historians as the beauty and healthcare industries, Rimmel helped with the concept of hygiene and bathing. Eugene was also first to develop scented pomades and mouth rises where his signature was 'Toilet vinegar'
• When his father died in 1887, his two sons took over the business, they extended the brand lines to make more colour cosmetics and also eye enhancing products.
• Rimmel carried on as a family owned company until 1949, where it is now owned by 'Coty Inc.'

Rimmel London is now one of the worlds popular make up producers!

• Their moto is 'Get The London Look'
• Their aim is to show the message of 'Beauty with Attitude' 
• Rimmel London's target audience is 18-24 year old females who normally buy and wear make up.
• Their four main focuses of the Rimmel London brand are: Products, Looks, London and Kate Moss, who is the face of Rimmel London.
• There have been many different faces to advertise Rimmel London, Holly Willoughby, Sophie Ellis-Bextor, Lily Cole, Georgia May Jagger and Coco Rocha. 
• Rita Ora has also got her own make up brand with Rimmel London.